The 4 Best SEO and PPC Solutions You Need to Use to See Results
Small and medium sized businesses make up the majority of the UK’s private business sector.
These business owners need to do whatever they can to help their companies.
If you’re a small business owner, it’s safe to assume that you have your own SEO strategy. If you’ve been marketing yourself for a while, you could even have a few PPC solutions you use to promote yourself.
You have your SEO strategy and PPC campaign, but how do they work together?
SEO and PPC may be two separate things, but that doesn’t mean that they can’t compliment each other.
Combining SEO and PPC strategies to maximise marketing return is the latest industry trend, and you’re about to learn why it’s so important.
Why SEO and PPC solutions can work together
Your SEO and PPC campaigns shouldn’t be working separately, one should be able to help the other.
When you combine your SEO and PPC solutions, you can do a lot to boost your marketing initiatives.
The data you collect from both campaigns can help you better market to your target audience.
If you want to start combining both, consider doing some of these simple (but powerful) practices.
Use expensive PPC keywords in SEO
There are some PPC keywords that are going to be hard to see a return on regardless of how hard you try. The cost per click (CPC) can be too high to be cost effective.
When you don’t have a lot to work with budget wise, you need to make sure that you’re using every dollar as effectively as possible.
When you combine your SEO and PPC solutions, you can end up saving some money.
Instead of spending money on PPC keywords with a high CPC, make them a part of your SEO campaign. You can still get traffic from them, but you won’t have to worry about a high bid price.
Combine efforts to increase visibility
When was the last time you saw how your business was doing on search engine result pages (SERPs)?
SEO efforts can do a lot to ensure that you show up on the first page, but when you factor in your PPC solutions you can rank even better.
Those PPC ads you see on the side of Google search results can dramatically help boost your rankings.
If you show up in both organic and paid search results, you’ll have increased visibility.
That visibility boost can help you seem like an established authority in your business. That high visibility can help your business spread by word of mouth.
Use double the data for marketing
When it comes to marketing, data is crucial.
You may a little time glancing at monthly SEO and PPC reports, but if you just give them a quick once over you could be missing out on important data.
The data from both campaigns can do a lot to help your overall marketing plan.
If you noticed that people reacted strongly to a PPC ad you did for particular product or service, you may want to use some of that ad copy on your website. Or you may want to run a sale for a product that didn’t perform well PPC wise.
Bring back old visitors
Are some visitors constantly landing on a certain page of your site, but not converting?
Combine your SEO and PPC solutions to start making some conversions!
Link to some of your most visited pages in your PPC ads. People will keep seeing the page, and you’ll stay on their minds. That could eventually lead to a sale.
How have combining PPC and SEO efforts helped your business? Do you have any tips?
Do you have any additional tips?
Let our readers know about it in our comments section.
If you’re looking to create SEO and PPC Advertising Wolverhampton, get in touch and let us help you out!
Related Tags: SEO Marketing Wolverhampton