The 4 Secrets You Need to Know to Increase Your PPC Benefits
Each click that leads to your website is precious.
Whether it’s organic (good job!) or on a pay-per-click basis (you’re not alone), driving more traffic to your website is the number one goal.
So how do you get PPC benefits that will keep your website traffic and return on investment climbing upward?
Like other areas of internet advertising, there are a few things everyone should know.
Some tactics will seem like common sense, while others might be hidden below the surface of your current campaign strategy.
Reaping the most PPC benefits
Basically, pay-per-click advertising (PPC advertising) is a method of buying site traffic as opposed to building organic traffic.
To get the most PPC benefits from your campaign, we’ve compiled the following list to help you get the most out of every click.
In this post, we’ll discuss different tactics you can use to increase your PPC benefits.
Ready? Let’s get started!
1. Educate yourself
The world of internet advertising is HUGE, and the realm of PPC advertising can seem just as expansive if you’re unfamiliar with the basics.
To begin it’s helpful to familiarise yourself with the different terms and jargon used in the industry.
From there, start getting acquainted with what PPC marketing looks like.
If you’re still unsure where to start, check out this PPC tutorial.
2. AdWords and adCenter are your friends
If you’re not already familiar with Google AdWords and Microsoft Bing Ads, it’s time to start learning.
PPC advertising is mostly associated with the leading search providers, like Google and Bing.
As such, understanding what they have to offer, as well as how to use the services effectively, is extremely important.
Once you’re armed with basic knowledge of how these platforms work, move on to learning about the PPC advertising provided by Facebook and other social media platforms.
3. Track your spending
Just like any financial management, you need to start tracking where exactly your money is being spent.
But since you’re paying for each click, you need to be certain the keywords that you’re spending money on are aligned with the correct search terms.
It’s important to note here that keywords are within your control, and search terms are controlled by the search engines.
When evaluating your PPC campaign, compare the keywords you’re bidding on with the terms’ associated search terms.
A single keyword might have hundreds (or more) search terms associated with it.
The discrepancy between your keyword and the search terms should be as close to 1:1 as possible.
Perform thorough keyword research and evaluate your campaigns to ensure you’re getting the most PPC benefits as possible.
4. Check your temperature
Are your current conversion rates leaving you feeling sick? If so, it’s time to check your campaign’s temperature.
For clarification, a conversion temperature scale refers to the intent of individual site visitors in regards to which channel they followed to get to your site.
Did they get to your landing page via a display ad? Or was it through social media? If the traffic came from a web search, you’re on the right track!
Visitor intent varies between these, and the warmest typically comes from web searches.
Evaluate where the most of your traffic is coming from. Based on this, you can adjust your landing page and call to action accordingly.
PPC advertising is a great way to get more traffic and offers a way to limit ad spending.
If you’re still unsure of how to proceed with your PPC campaign, we can help!
Our PPC managers will help ensure you see a return on investment from your paid ad campaigns.
Click here to learn more about how we can help your website succeed.
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