The 5 Most Important Digital Marketing Trends You Need to Use
Did you know that by the year 2020, the Internet of Things (IoT) will encompass more than 5.4 billion connections?
The wider the Web grows, the more opportunity your business has to reach customers, engage across platforms, and promote your brand.
While this potential might seem overwhelming, there are some impressive digital marketing trends making it easier than ever before to get your voice heard.
Let’s take a look at some key trends shaping digital marketing agency today:
1. Mobile Optimization
The average consumer checks his or her smartphone within five minutes of waking up, and looks down at it an average of 47 times during the day. Don’t you want your message to be top of mind?
Optimizing for mobile means making your content viewable, readable, and accessible on a mobile device. A few tips to keep in mind include:
- Site design: Minimize pop-ups and flash animation; design layouts for a smaller space
- Load time: Optimize images and reduce unnecessary source code characters (get started here)
- Content length: Keep text tight, and remember the eight-second attention span rule.
- SEO Ranking: Ensure your page is easily found on major search engines by jump-starting your Search Engine Optimization campaign.
2. Messaging Apps
Innovative businesses are leveraging new mobile messaging apps to connect with clients and prospects.
From WhatsApp to Snapchat, what started as a way to send direct personal messages has quickly become a fire-hot way for brands to promote offers and engage users.
Considering that hundreds of millions of active users use the top messaging apps, this is one of the digital marketing trends you can’t afford to miss.
3. Creative Content
How do you stand out in this sea of online competition?
The answer is simple: Make sure your message is the one they read.
In the digital marketing sphere, the more creatively you position your content, the better.
Try swapping some paragraphs of text for more sensory formats including podcasts, infographics, or short/long-form videos (an especially underutilized medium, used by only 11% of marketers).
4. Marketing Automation Tools
Customers crave personalized content.
To this end, digital marketing trends are centered on strategies that reach a large audience, yet make each recipient feel special.
Marketing automation allows companies to automate marketing efforts, such as sending e-mails or posting blogs, in a way that feels personal, yet saves valuable time.
A system that sends an e-mail if a user’s online shopping cart is abandoned, detailing items left in the cart and how to claim them.
Want to make sure you’re getting the most out of your automation investment? The next step is for you.
5. Predictive Analytics
You can’t predict on what you don’t know.
Before you can set-up a marketing automation system to mine customer data for valuable insights, you must learn your audience.
- Which offers are they responding to?
- Which ones are not as popular?
- Are certain age groups more active buyers?
Questions like these can be answered through predictive analytics. These systems allow companies to sort through incoming data to find patterns and trends that can be used to focus automation efforts.
In a recent global survey, 58% of business executives claimed their decisions were rarely data-driven. This is the year to change.
Wrapping It Up: Digital Marketing Trends In Action
Optimizing your digital marketing effort doesn’t have to be complicated.
The potential is there to create personalized, creative messages that are:
- wildly successful.