The 5 Secrets for SEO B2B You Should Know
One of the most challenging aspects of having a B2B company is finding and attracting new clients. What if we could tell you there are 5 things you can do to draw more prospective clients?
Today’s your lucky day. Here are the 5 secrets for SEO B2B you should know in order to boost your business:
- Content is still king, but quality is more important than quantity
- User intent should drive SEO
- The B2B SEO market is not nearly as full as the B2C SEO market
- Get the most out of your title tags with location and industry
- Make your site mobile-friendly
Before we get into details, let’s go over what SEO is first. It stands for Search Engine Optimization, and that means making your website attractive to search engines.
These days, that translates to making your website attractive to searchers. We’ll get into that more soon.
Read on to uncover how you can unleash your website’s potential.
Content is Still King for SEO B2B
It may have changed its crown, but content still rules. The difference is that in the past, quantity of content mattered and people were flooding the net with short blurbs of blog posts.
Now, folks really want to dive in and get the details. Give them what they want with well-written content because quality is more important than quantity.
What type of content should you write?
Not sure where to start with your content marketing? Blogs are the most popular form of content marketing, followed closely by white papers and ebooks.
Not sure what to write about? A great place to start is to answer questions your clients have asked you in the past.
User Intent Matters
Search engines are eager to provide the best user experience they can because that’s how they generate income.
Your job is to provide the best user experience you can for anyone who visits your website. Pay attention to the keywords people use and the problems they’re trying to solve, and you’ll be on your way to a successful digital marketing strategy.
Now is the Time to Strike
When SEO first became popular, B2B search was flooded, because consumers drove search engine use.
Things are changing now. Businesses are starting to use search engines to find other businesses they want to work with.
If you’ve been putting off using SEO, there’s no time like the present to strike and grab some great rankings on SERPs (search engine results pages).
Make the Most of Title Tags
Local SEO is what alerts searchers to businesses near them that can help. Have you ever searched for something “near me?” That phrase changed SEO.
Including your location as well as your industry in your title tags can give you the edge.
Mobile-Friendly Websites are More Popular
Smartphone usage is up to 77%, which means that businesses are just as likely to view your website on the go as from behind a desk.
A mobile-friendly website will rank better because of this; search engines know that people want to use the internet on their phones.
SEO can seem confusing, especially if you’re not an expert in the field. Start with these secrets to increase visits to your website.
If you still have questions about SEO B2B services, ask in a comment.
Related Tags: SEO Services