Believe it or not, there are millions of small businesses out there struggling with sales who still don’t even have a website. If your company has a website, that puts you ahead of a lot of your competitors. But if you’re not seeing the kind of profit that you want to be seeing from your site, it might be time to hire a website consultant.
While you may have spent weeks or even months crafting the perfect site and worked out all the kinks, your website is never actually finished. Because of constant changes in browser and device technology, your site should never remain static – it should be treated as a living thing that needs to be constantly refreshed.
If you’re hoping to get more out of your site, here are 5 reasons you should think about hiring a website consultant.
- It Doesn’t Look Current
If your website was built 5 years ago or more, it likely uses outdated styles and deprecated code. What looked good even a few years ago has changed.
A website consultant can take a look at your site and assess where you are. If your site looks out of date, your consultant will know it immediately.
- Your Site Doesn’t Scale For Mobile
It’s official. More people are browsing from their phones than their desktops for the first time in history. If your site wasn’t designed with this fact in mind, then you’re behind the times.
A consultant can guide you on how to redesign your site to be “Mobile First”, meaning that it’s designed to look good first on mobile devices, then desktops.
While you might not think this is best for your brand, it’s just a fact of life. As mobile technology has advanced and the pace of life increased, people are buying, watching, blogging, and researching from their phones.
- Low Search Engine Rankings
If you’re not appearing on the first page of search results on every browser, it’s time to call in a consultant to work on your SEO. Search engine optimization is how websites prepare themselves to be served to search engine users.
Search engines look for keyword phrases, how quickly your page loads, and how well organized your site is. If you’re not using local geographic terms in your keywords, it’s time to start.
Search engines will help users find you through geotagging. Be sure you’re using Google My Business, Yelp, and Yahoo! Local to connect with potential customers.
- Your Website Is Hard To Use
While you may have some cool features and animated menus on your site, they don’t mean anything if users can’t use them easily. Everything on your site should feel intuitive and not need an explanation.
Finding things on your site should be easy as well. Your content structure should follow the “three click rule”, where users can get anything they want in three clicks or less. If you’ve buried the things users want, your consultant can tell you what to do.
- Your Brand No Longer Fits
Trends can shift a brand’s focus in a matter of weeks. If you’ve kept up with changes in the market but feel like you’re not where you were a few years ago, it might be time to hit the refresh button.
A consultant can map out a timeline and a to-do list that puts your company back on top.
A Website Consultant Can Solve Problems
Calling a website consultant isn’t a matter of throwing in a towel. It’s more like calling a star player off the bench in the 4th quarter. Anything they can’t fix, they can diagnose with a fresh pair of eyes.
If you’re ready to call in a consultant, contact us today and we can find the right one to fit your company.