SEO, or search engine optimisation, is a powerful way to boost business.
What happens if you just don’t have the budget to launch a full-scope SEO strategy? Does it mean you can’t do anything to increase your website traffic?
No. There’s plenty you can do. In fact, we’ve put together this handy list of 5 affordable SEO strategies that can help you start improving your website’s online impact:
- Scale your SEO services
- Check out the competition
- Build relationships with influencers
- Submit your site to search engines
- Optimise your website
Want to know how each of these tips can enhance your business? Check out the rest of this guide and we’ll teach you how.
Scaled SEO Is Affordable SEO
Rome wasn’t built in a day – and the same can be true for your SEO strategy.
We know what it’s like to start something new, it’s daunting to be attempting to grow your business on a tight budget. Don’t worry! If you can’t afford every SEO service under the sun right now, it’s okay. Start small.
Pick a few key things you want to work on and start with those. As your business grows and you see an increase in profits, you will be able to expand your SEO services to include the more expensive tactics that you couldn’t afford before.
Check the Competition
Knowing what your competitors are up to can give you an advantage in the digital marketing world. The great news about SEO is that you can determine what your competitors are doing just from taking a careful look at their websites.
But what do I look for, I hear you ask! I’m pleased to say that some of the easiest information to hunt down can bring you the best ideas.
- Check their title tags for industry keywords.
- Read through their content to find long-tail keywords.
- Analyse their navigation and run a page speed test to see how fast their domain operates.
These are just some of the steps you can take to analyse how your competition uses SEO to rank on search engine results pages (SERPs).
Build Influential Relationships
Social media may not seem like it’s a core part of SEO at first glance, but the truth is that the two are woven together. Social media usage has increased by almost ten times in as many years, and that’s where “Influencers” come into play.
In order to build those relationships, you’re going to have to get social. It’s a great idea anyway to utilise multiple social media platforms if you haven’t already since so many consumers use it too, and on a daily basis!
Interact with the movers and shakers in a genuine way, and you might be pleasantly surprised by how it boosts your online presence.
Submit Your Site
Submitting your site to search engines is a quick and easy process. It’s also a necessary one. Search engines can’t list you on SERPs if they don’t know you exist.
Submit your website to several search engines, not just Google, for an affordable SEO boost.
Optimise Your Website
You’ll want to optimise your website for speed and mobile use. In fact, optimising for mobile use involves optimising for speed, too. From an SEO standpoint, speedy websites perform better.
Why is this so important? Because over 70% of users will leave a website that takes too long to load. Website speed matters.
To optimise for mobile, make sure your site has these features (in addition to speed):
- Responsive text and design
- Minimal yet functional navigation
- Click-to-call phone number
- Address and business hours
Strong SEO doesn’t have to break the bank. You can start with a few affordable tactics as a foundation and continue to build from there. If you still have questions about SEO, contact us today.
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