The Importance of Facebook in Digital Marketing Services

Small businesses are using digital marketing services at a very high level. Some companies even exist and market solely online, without any television or print advertising.

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The most important aspect of being successful in digital marketing is choosing the right platforms and tools. Facebook is among the most important and popular platforms.

By 2016, the platform had 1.23 billion daily active users worldwide. When you can reach over 1 billion people per day on a single platform, you’d be crazy not to take advantage!

 

Facebook Offers Targeted Digital Marketing Services

One of the incredible benefits of using Facebook for marketing is the targeting feature. When you are creating an ad, you can target hundreds of different variables.

Some of the targeting Facebook offers includes:

  • Basic demographics, such as age, gender, location, family size, and more
  • Job titles
  • Interests
  • Fans of pages
  • Purchase behaviors
  • Likelihood to move
  • Apps used

It’s amazing the amount of information that Facebook has about its users. Remember, this group is over 1 billion people per day. There are no other digital marketing services this powerful. 

Facebook Marketing is Less Expensive Than Other Options

Marketing with Facebook isn’t free, but it’s far less costly than other options. In general, digital marketing costs less than placing newspaper or television ads or mailing postcards or letters.

Facebook is even more inviting than other digital marketing services because it’s more affordable than they are. You can choose your overall ad budget, and monitor campaigns carefully to keep an eye on costs. Google pay-per-click and YouTube ads are more expensive than Facebook too.

You can get a larger targeted reach on Facebook than almost any other platform, and you don’t have to break the bank to do it. 

Facebook Live Allows Free Video Outreach

Video marketing has become increasingly important over the last two years, and the trend isn’t slowing down anytime soon. Video allows you to offer all kinds of interesting content that help you gain the attention and loyalty of prospects and customers.

With Facebook Live, you don’t need an expensive video setup or professional staging and editing. Live video is meant to be candid and casual. That’s what makes it appeal to viewers, who feel they are getting more of the “real you” and less of the “pretend advertising you.”

Use Facebook Live video to show behind-the-scenes shots of your company, offer sneak previews of products or services, answer frequently asked questions, promote events, and more.

People spend 3 times longer watching a live video than other content, which is amazing given everyone’s short attention spans. Take advantage and include Facebook Live digital marketing services in your marketing plan now!

 

Don’t Miss the Power of Facebook

Given the ability Facebook gives you to reach your target audience, its digital marketing services are not something you can afford to skip. Use the power of social media to turn strangers into promoters and build your business!

If you’re interested in harnessing Facebook and other digital marketing for your organization, we can help.

We offer a broad range of services from digital strategy to social content development. We’d love to help you succeed in digital marketing. Contact us today!