Social Media Trends That Can Help Your Business

WRITTEN BY STEVE ON Aug 1, 2017. POSTED IN Digital MarketingSocial MediaLEAVE A COMMENT

Do you ever wonder how the latest social media trends influence your business?

Facebook is about to hit two billion monthly active users. That’s a crazy amount of potential customers ready and waiting to find you.

More than 25 percent of all retail website referral traffic comes from Pinterest. This social media platform is home to over 146 fashion and 100 million food boards. The platform is sharing based, so ensuring your content is eye-catching and informative is vital to succeed on Pintrest.

The people who use these websites could, very realistically, become your clients. Social media users are more likely to purchase from brands they follow online. By building up your social media presence and sharing insights and behind the scenes shots, you can create a brand story that people want to become part of – and ultimately, buy into.

To succeed in the social media marketing world, it’s crucial to stay up-to-date with the latest trends. This will allow you to laser target your audience and understand consumer behaviour.

Eager to find out more? Let’s take a quick look at the five most popular social media trends that can help your business grow:

Increase Brand Awareness with Video Marketing

Video is king this year. Actually, thousands of people make money broadcasting live video. Facebook users watch over 100 million hours of videos daily.

In 2016, millennials were the most active video viewers of any age group. If your business appeals to this group, using video marketing to gain exposure will massively boost your online presence and interaction.

Let’s say you run a real estate agency. Create and share videos of popular neighbourhoods and properties. Viewers love to see lifestyle, and if your brand can offer an insight into these areas – share it! Think of what you like to view on social media – and consider how you can apply the key elements to your own video media.

If you have a consulting business, use video platforms to engage your audience. Discuss topics related to your niche and launch Q&A sessions. This way, you can address customers’ needs in real time. Customers love to interact and a friendly face could be just the boost your company needs.

Twitter’s Periscope, Facebook Live, and Instagram’s Stories can help you generate new business. Use these apps to boost your video marketing campaign!

Laser-Target Your Content Strategy

In 2017, internet users want more personalised content. Tailor your articles and blog posts to your audience.

Quality content can help your business stand out and reach only the people who matter. Regardless of your niche, write and share industry-related articles that target your audience. People love to learn.

Use content distribution platforms and content discovery tools to make your posts go viral.

Your content should inform, inspire, and entertain your prospects.

Do you run an Italian restaurant? Write about your speciality dishes and interview famous chefs. Share your opinion on the latest food trends and create a breathtaking new dish with a stylish recipe video and get it to go viral.

If you’re not sure how to reach your audience, work with a digital marketing agency. An expert can help you connect with your prospects and increase brand awareness.

Reach Out to Industry Influencers

More and more brands are using influencer marketing to build credibility and trust.

In 2015, about 73 percent of businesses have invested in influencer marketing. This strategy delivers 11X higher ROI than other types of digital marketing.

Connect with industry leaders on the major social networks. Mention them in your posts to get their attention. A simple “tag” can go a long way.

Focus on those who are a good fit for your niche. Use Klout and other online tools to check their influential score.

For example, if you run a food delivery service, connect with food bloggers. Send them free samples and let them know about a campaign you’re running. Keep your pitch short and clear. Make sure you discuss the expectations for each party – if exchanging goods for promotion, detail the platforms you’d like coverage on. It’s worth considering creating a special discount code for influencers – their followers can then purchase your products AND save money, gaining you a whole new market.

Once you build a connection, keep the dialogue open. Leave relevant comments on their posts and let them know how much you appreciate their work.

Harness the Power of Social Media Trends to Grow Your Business

These are just a few of the social media trends that will dominate 2017. Augmented reality, chatbots, and social messaging are ones to watch too.

The latest trends allow businesses to increase their reach and improve customer service. They also give you a competitive edge and boost online reputation.

To succeed, get creative with your marketing campaign. Read the hottest articles on digital media and diversify your strategies. There is so much information out there to learn in this digital age – get your research hat on and start digging.

Are you ready to take your business to a whole new level? Let us know in the comments section below!