800 Million people currently use the social media app Instagram.
If your company doesn’t currently utilize this app, you could be doing your company a disservice. You may be making the shift toward a heavier social media presence with an updated website and a Facebook page.
These are great steps but Instagram is run on a different algorithm than your website and Facebook.
So you may be wondering, “where do I begin?”.
Let us answer that for you! Instagram is a great way to give your social media marketing campaign the extra flair that it needs to go above and beyond.
Without further ado, let’s get into what you need to achieve a successful business Instagram profile.
Why You Need A Business Instagram Profile
In this day and age, it is a common belief that if a company doesn’t have an adequate website and social media presence, they’re not a credible and reputable company.
This lack of adapting to the technological advancements suggests that the company still approaches problems and ideas with a mentality that matched the year they made their website in. An outdated approach to the online world equals an outdated approach to the current status of society.
You don’t want your company to be viewed as being stuck in the past. In addition to being seen as more credible, having an adequate social media presence gives you greater insight into who your posts can reach and when they reach them.
On a more logistical note, let’s tackle the “Isn’t Facebook enough for my business’s social media needs?” debate.
Technically, you can. But in doing this, it is essentially like trying to make a sandwich with just bread and lettuce. Unsatisfying and probably a little unsettling.
When something on Facebook gains popularity, the site shows the content to more people. In contrast, Instagram focuses on the individual’s use and engagement rather than the public’s engagement.
The more your business Instagram profile engages with other users by commenting and liking other people’s content, the more relevant you become. This algorithm is thought to be more personal as well as more tailored to the individual user.
So round out your online presence with Instagram as this will add the lunch meat and mayo to your social media sandwich.
How to Make the Switch
Now that you know the benefits, it’s time to make the switch to a business Instagram profile! Instagram has made this a simple process that doesn’t require some fancy business license or certification.
All you need is to download the Instagram app and a Facebook page you can link to your account. In four steps you’ll have your very own business Instagram profile!
- Once you’ve downloaded the Instagram app, go to your profile and click on the gear next to the “Edit Profile” option.
- Scroll down and select “Switch to Business Profile”.
- Select your Facebook page you’d like to link to your business profile. This can only be done if you’re an admin on the page and your Instagram profile is set as a public profile.
- Once you’ve filled out the “Set Up Your Business Profile” page with your company’s information, click “Done” and voila! You’ve got yourself a business Instagram profile.
Now you’ve got all the ingredients to make your profile — Get to it! The world of Instagram contains nothing but benefits for you and your company’s reputation.
Post quality content on your profile, like other people’s pictures and engage with your Instagram community and your profile will be the talk of the social media town.
We’d love to help you further understand your business’s capabilities on Instagram. And if you have any questions, send them our way!